Running a restaurant is a difficult task as it is. We all know how difficult it can be to deliver a perfect meal each time to every customer. With a powerful guest feedback management system (such as Customer Satisfaction Survey Software) many of the difficulties can be eliminated. Here are a few ways to find out if you work for your survey software, or if your survey software works for you.
This is an important question, because POS integration will save you a lot of time and money down the road. How so? Let us explain. First and foremost, integration plays a key role into how you invite your guests to take a survey. If you are planning on using receipts to invite guests to take the survey, then you should certainly take advantage of POS integration with your new survey software. This integration gives you an option to print a unique survey code for each customer, allowing you to track each customer’s feedback, and to prevent any fraud or scams. This can also be beneficial for your customer, especially if you are offering a free coupon of some sort in return for his or her feedback.
With POS integration of your survey software, you will also be able to view your customer’s check details without having to search for them, and you will be saving valuable time.
The system’s interface has to be user-friendly. The information should be readily available with just a couple of clicks. You should not have to dig into software to find the information that you need. There should be many ways of accessing the same information. Remember that Customer Satisfaction Survey Software should be used from bottom up. It has to go through the local store manager, district manager and corporate staff for the chain’s performance to be gauged, and has to be as user-friendly as possible for everybody to know how to use it.
If customer satisfaction survey software doesn’t give you useful information, then it is useless. A powerful customer satisfaction survey should be able to provide you with information suggesting what you need to do to improve your situation. The software should indicate how you can improve your efficiency, performance, and bottom line sales and profit. Improving Restaurants offers you many easy ways to find out what the problems are, with just 2 clicks. Our Category Performance Rank shows you which categories needs attention and where changes are needed, while our Server Performance Rank show you which servers are doing well, which ones are in need of training, and in what areas. Imagine being able to access all that information with just two clicks!
It is important to ensure that your customer satisfaction survey software offers an automated way of issuing and tracking coupons. The days of randomly generating a coupon code is over. Nowadays, in the age of technology, it is vital to track each user on an individual basis. Our automated system not only automatically emails a coupon to your customer, but it also includes an expiration date, a uniquely identifiable coupon code, and a secret code to let your staff know whether that guest had a good or bad experience the previous time that he or she visited your location. With our uniquely generated coupon number, we help eliminate fraud, in addition to acquiring analytics about your guest’s behavior.
E-mail marketing is a huge part of every restaurant business, with an amazing return on investment. There is a reason for this. Imagine having your survey software integrated with your email marketing software. Now, imagine that in a period of two weeks, 5,000 people have completed your survey across multiple stores. You have also given each of them a free appetizer that sells for $4.99, but only cost you $1.50. Now imagine that out of the 5,000 people who completed the survey, only 21.8% actually came in to redeem that coupon. What happens to the other 78.2%? Imagine being able to automatically send them an email with a reminder that their coupon is about to expire, and they should come in to use it beforehand. Would that be beneficial? Let’s do our arithmetic. The system automatically emails anybody who hasn’t come in, and let’s imagine that 10% of these people do come in. That is 391 people who would not have come in, or might have forgotten to come in to redeem their coupon. If your average check is about $12 dollars, then you have made an extra $4,692 in just two weeks.
This should make it very clear why software integration is so important in business. This is simply one example, but there are plenty of other integrations which will directly affect your sales and profits. Contact Improving Restaurants to learn more about these products and automated processes.
It is vital for a restaurant chain to be able to set up different roles for various permission levels. For example, you should be able to have each store manager review all the data, but you might not want to allow him or her to make changes, or to delete and edit info. You would definitely want a district manager to be able to do all of the above, though. Finally, a corporate executive will need to be able to change questions and the scoring system, and also to update and make any company-wide changes. In addition, our software allows a user to add notes and attachments to each survey, subject to his or her user permission levels. This is done with an eye for a collaborative approach, to resolve issues and make sure that any and all problems are being addressed.
You may also want to consider running surveys in different languages, and to make sure that multilingual support is available for a new vendor, as this may be vital for his customer base.
Last but not least, it is vital for a chain to keep its brand consistent. This means starting with a customized webpage, to direct customers to it, so that they can start your survey. This site should have the same look and feel as the company website, but should have less “distractions.”
Another issue is multiple campaign support. What this means is that if you want to run a campaign to gauge how your guests feel about your new appetizer, and you also need to have another campaign measuring their overall satisfaction, not to mention a third campaign tracking online or to go orders. Most companies can’t support multiple simultaneous campaigns. Nor do they have all their information centrally located within one platform.
If you have not implemented customer satisfaction survey software for your restaurants, it is not too late to start using this cost-effective and powerful system today. Contact Improving Restaurants for more information.
As always, our vision promises that, “Improving Restaurants focuses on developing the latest technology and software to improve the restaurant industry’s efficiency, customer service, brand awareness, sales and profits.” With this latest widget, we can help you increase your efficiency.
Tags: Customer Satisfaction Survey, Survey Software,
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